North High Brewery, located in Columbus, Ohio, provides a unique experience to their customers. In addition to offering a wide variety of locally brewed craft beer, they also offer their patrons the option of brewing their own beer.
I was lucky enough to be able to experience this with some of my family and friends. After the brewing process is finished they allow you to create your own label to send over before coming back a few weeks later to bottle and package your beer. Being the only Graphic Designer in my group, I got to design the label.
packaging DESIGN
Mongoose a.s.o.
North High Brewery, located in Columbus, Ohio, provides a unique experience to their customers. In addition to offering a wide variety of locally brewed craft beer, they also offer their patrons the option of brewing their own beer.
I was lucky enough to be able to experience this with some of my family and friends. After the brewing process is finished they allow you to create your own label to send over before coming back a few weeks later to bottle and package your beer. Being the only Graphic Designer in my group, I got to design the label.
packaging DESIGN
Mongoose a.s.o.
North High Brewery, located in Columbus, Ohio, provides a unique experience to their customers. In addition to offering a wide variety of locally brewed craft beer, they also offer their patrons the option of brewing their own beer.
I was lucky enough to be able to experience this with some of my family and friends. After the brewing process is finished they allow you to create your own label to send over before coming back a few weeks later to bottle and package your beer. Being the only Graphic Designer in my group, I got to design the label.
packaging DESIGN
Mongoose a.s.o.
The objective of this project was to complete a series of 20 pictograms meant to function within a chosen setting. My chosen setting was Disney World. This process included research, planning, objective-setting, conceptualizing, audience-testing, and form-making. After the set of 20 icons in color was completed. The second step was applying the icons in various applications related to Disney World.
Deciding on a final set to create was definitely a struggle. I was originally just going to re-design 20 of the pictograms that Disney already had, but after discussing it with my instructor we both agreed that it would be more interesting to try making icons for some of the attractions, the park, and some general icons as well. Sometimes the parts that seem the simplest can turn out to be the most complicated. This set can be separated into three different categories: Attraction specific pictograms, Park specific pictograms, and Park generic pictograms. This created a challenge for me in that I would have to technically create three separate categories of icons that all look cohesive enough to belong in the same set. However, they would also look best if the 3 categories differentiated themselves from each other slightly because they are each representing different types of pictograms.
ICON DESIGN
DISNEY WORLD ATTRACTIONS
The objective of this project was to complete a series of 20 pictograms meant to function within a chosen setting. My chosen setting was Disney World. This process included research, planning, objective-setting, conceptualizing, audience-testing, and form-making. After the set of 20 icons in color was completed. The second step was applying the icons in various applications related to Disney World.
Deciding on a final set to create was definitely a struggle. I was originally just going to re-design 20 of the pictograms that Disney already had, but after discussing it with my instructor we both agreed that it would be more interesting to try making icons for some of the attractions, the park, and some general icons as well. Sometimes the parts that seem the simplest can turn out to be the most complicated. This set can be separated into three different categories: Attraction specific pictograms, Park specific pictograms, and Park generic pictograms. This created a challenge for me in that I would have to technically create three separate categories of icons that all look cohesive enough to belong in the same set. However, they would also look best if the 3 categories differentiated themselves from each other slightly because they are each representing different types of pictograms.
ICON DESIGN
DISNEY WORLD ATTRACTIONS
The objective of this project was to complete a series of 20 pictograms meant to function within a chosen setting. My chosen setting was Disney World. This process included research, planning, objective-setting, conceptualizing, audience-testing, and form-making. After the set of 20 icons in color was completed. The second step was applying the icons in various applications related to Disney World.
Deciding on a final set to create was definitely a struggle. I was originally just going to re-design 20 of the pictograms that Disney already had, but after discussing it with my instructor we both agreed that it would be more interesting to try making icons for some of the attractions, the park, and some general icons as well. Sometimes the parts that seem the simplest can turn out to be the most complicated. This set can be separated into three different categories: Attraction specific pictograms, Park specific pictograms, and Park generic pictograms. This created a challenge for me in that I would have to technically create three separate categories of icons that all look cohesive enough to belong in the same set. However, they would also look best if the 3 categories differentiated themselves from each other slightly because they are each representing different types of pictograms.
ICON DESIGN
DISNEY WORLD ATTRACTIONS
The objective of this project was to complete a series of 20 pictograms meant to function within a chosen setting. My chosen setting was Disney World. This process included research, planning, objective-setting, conceptualizing, audience-testing, and form-making. After the set of 20 icons in color was completed. The second step was applying the icons in various applications related to Disney World.
Deciding on a final set to create was definitely a struggle. I was originally just going to re-design 20 of the pictograms that Disney already had, but after discussing it with my instructor we both agreed that it would be more interesting to try making icons for some of the attractions, the park, and some general icons as well. Sometimes the parts that seem the simplest can turn out to be the most complicated. This set can be separated into three different categories: Attraction specific pictograms, Park specific pictograms, and Park generic pictograms. This created a challenge for me in that I would have to technically create three separate categories of icons that all look cohesive enough to belong in the same set. However, they would also look best if the 3 categories differentiated themselves from each other slightly because they are each representing different types of pictograms.
ICON DESIGN
DISNEY WORLD ATTRACTIONS
The objective of this project was to complete a series of 20 pictograms meant to function within a chosen setting. My chosen setting was Disney World. This process included research, planning, objective-setting, conceptualizing, audience-testing, and form-making. After the set of 20 icons in color was completed. The second step was applying the icons in various applications related to Disney World.
Deciding on a final set to create was definitely a struggle. I was originally just going to re-design 20 of the pictograms that Disney already had, but after discussing it with my instructor we both agreed that it would be more interesting to try making icons for some of the attractions, the park, and some general icons as well. Sometimes the parts that seem the simplest can turn out to be the most complicated. This set can be separated into three different categories: Attraction specific pictograms, Park specific pictograms, and Park generic pictograms. This created a challenge for me in that I would have to technically create three separate categories of icons that all look cohesive enough to belong in the same set. However, they would also look best if the 3 categories differentiated themselves from each other slightly because they are each representing different types of pictograms.
ICON DESIGN
DISNEY WORLD ATTRACTIONS
The objective of this project was to complete a series of 20 pictograms meant to function within a chosen setting. My chosen setting was Disney World. This process included research, planning, objective-setting, conceptualizing, audience-testing, and form-making. After the set of 20 icons in color was completed. The second step was applying the icons in various applications related to Disney World.
Deciding on a final set to create was definitely a struggle. I was originally just going to re-design 20 of the pictograms that Disney already had, but after discussing it with my instructor we both agreed that it would be more interesting to try making icons for some of the attractions, the park, and some general icons as well. Sometimes the parts that seem the simplest can turn out to be the most complicated. This set can be separated into three different categories: Attraction specific pictograms, Park specific pictograms, and Park generic pictograms. This created a challenge for me in that I would have to technically create three separate categories of icons that all look cohesive enough to belong in the same set. However, they would also look best if the 3 categories differentiated themselves from each other slightly because they are each representing different types of pictograms.
ICON DESIGN
DISNEY WORLD ATTRACTIONS
The objective of this project was to choose an existing brand in the area of self-care and create
a new packaging system for a chosen product category within that brand. The process was broken down into four steps:
Discover | Define | Create | Apply
The challenge with this project was to approach the brand from a new angle and develop a brand story based on that angle. The project began as a collaboration with 3 other people. We worked in groups to analyze the existing brand and propose up to 3 new directions. Then, we each chose a direction to carry out the remaining steps individually. The final outcome needed to include
a social responsibility aspect. We decided to call attention to the recent catastrophic decline in
the honey bee population.
product branding
burt's bees
discover
This first step involved taking a look at the various aspects of the existing brand. I did this by analyzing the brand's personality attributes, the benefits, purpose, message, essence, visual identity, product value, target audience and how they compare to their competitors.
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A product line that is colorful, creative, & fun
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Product line will have characters associated with each scent
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Marketed towards a younger audience
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A new line of high end products
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Pure ingredients & exceptional quality
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Proceeds will go toward supporting the bees
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Bring people closer to nature & promote environmental responsibility
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Raise awareness & call attention to the importance of bees
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Further emphasize the existing natural aspect of the brand
During this step, 3 new approaches were to be developed. The areas that were analyzed in the first step were to be redefined to align with each of the new concepts.
DEFINE
CREATE
After collaborating as a group and proposing new concepts, each member chose an approach to individually create a new form of packaging for.
I chose Nurture Nature.
apply
Although I was happy with how the first 2 options came together aesthetically, I felt they lacked the functionality for everyday use. This was taken into account when designing the finished product which allows the product to be easily dispensed and sealed.
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